About Diddly Squat Farm Strawberry Jam
About Diddly Squat Farm Strawberry Jam
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Diddly Squat Farm Strawberry Jam
A farm named after nothing, in a jar
A farm named for producing next to nothing has produced a jar of jam, and you are holding it. Diddly Squat Farm Strawberry Jam comes from Jeremy Clarkson's farm near Chipping Norton. The official shop describes its jams as homemade, using produce from Diddly Squat Farm itself. Spread it on toast and you are, technically, eating a small piece of the telly. The toast will not care. Whoever in your house has watched every episode twice very much will.
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A thousand acres of diddly squat
Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until he retired in 2019, and then Clarkson had a go himself. He renamed it Diddly Squat, slang for the least amount, or nothing, to indicate its lack of productivity. Honest labelling, at least. Then Clarkson's Farm on Amazon Prime Video came along and made the place internationally known.
All because of the potatoes
The Diddly Squat Farm Shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan. It was his idea, after he accidentally produced 40 tonnes of potatoes. Most of us over-order a takeaway. He over-ordered a field. The shop is known for drawing very long visitor queues, and it came through a two-month closure after a council dispute over the roofing material. Very British, that: a queue down the road and a row about the roof.
Off the farm and up the road
The products are made on the farm itself or by neighbouring businesses in the Cotswolds. Jam is only the start: the chutneys and condiments carry the name too, and from the same fields came Hawkstone Lager, created from barley grown on the farm after a cut in government farm subsidies in 2021. In 2024 the products went nationwide via Amazon Fresh, the first time they were sold on the UK high street. Now a jar has turned up here, and you did not even have to queue.