About Yorkshire Tea Victoria Sponge Brew
About Yorkshire Tea Victoria Sponge Brew
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Yorkshire Tea Victoria Sponge Brew
The cake tin, minus the tin
Somebody always says they will just have a cuppa, and then the cake comes out anyway. Victoria Sponge Brew skips the negotiation. It has Yorkshire Tea on the box, from Taylors of Harrogate, and if you grew up with a Yorkshire Tea mug going cold on the kitchen side, you know that name before you have read the rest. Victoria sponge is the cake of village fetes, school bake sales and Sunday visits to your nan. Seeing it on a Yorkshire Tea brew feels about right.
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Two brothers and a kiosk
It started in 1886 in Harrogate, Yorkshire, with Charles Edward Taylor and his brother trading as C.E. Taylor & Co., blending tea and coffee. They went on to open tea kiosks in Harrogate and Ilkley, which is about as Yorkshire as a business plan gets. In 1962 Bettys, the Yorkshire tea room business founded by Swiss confectioner Frederick Belmont, bought Taylors and renamed it Taylors of Harrogate. A tea room buying a tea merchant. Nobody can have been that surprised.
Still in Harrogate, still family
That 1962 merger created what is now known as the Bettys & Taylors Group, and it remains a privately held, family-run business. Yorkshire Tea, the flagship black tea blend, was launched in 1977 and has become one of the UK's best-known and best-selling tea brands. It is blended from teas grown in countries including Kenya, India and Sri Lanka. The business is still headquartered in Harrogate, North Yorkshire, where it continues to blend and pack its teas. Proper Yorkshire, then.
Kettle on, feet up
Tea in Britain is never really about being thirsty. It is what happens when someone comes round, when the news is bad, when the news is good, when the builders turn up. A brew with a cake in its name just makes the excuse official. Put the kettle on, find the good mug, and if anyone offers you a slice with it, you can tell them you are already sorted.