Mcvitie's Jaffa Cake Pole - 440g

Jaffa Cakes live in the biscuit aisle, get dunked like biscuits and are eaten by the handful like biscuits, yet they are officially cakes. That small contradiction has kept Britain entertained for decades, and McVitie's has been making them all the while.

People in Canada go looking for them because of the moment the craving hits: a mug of tea, a quiet ten minutes, and the sudden certainty that what you want is a Jaffa Cake. You can describe one to a friend who has never had one. It goes much better if you just hand them one.

The pole is the long tube format, 440g of Jaffa Cakes stacked neatly in a row. It keeps happily in the cupboard, slides into a lunch bag or a desk drawer, and is easy to close up again, should you ever stop at the halfway point. Some people do. We have heard.

They tend to go in the basket next to a box of proper British tea bags and a packet of McVitie's digestives or Hobnobs, which is more or less a full British biscuit tin in one go.