Cadbury Dairy Milk Biscoff Bar - 350g

Dairy Milk is the bar most British people quietly measure every other chocolate against. The Biscoff version is one of the newer faces in the purple line-up, and it settled in as if it had always been there.

People search for this one by name. They want the Dairy Milk they remember from the shop at the end of the road, with the biscuit they never managed to stop pinching from saucers. Nothing else scratches that particular itch.

It is a proper sharing slab, which is optimistic language. Keep it somewhere cool and dry, out of the sun, and put it in the fridge for half an hour if you like your squares with a snap. It suits a film night, a long phone call home, or a sofa and absolutely no witnesses.

It tends to land in the basket alongside other Cadbury favourites and a box of proper British tea bags. The tea is not strictly necessary. It does make the second row feel more reasonable.