Follain Traditional Recipe Fig Jam - 370g

Fig jam lives at the grown-up end of the jam shelf. Strawberry does the school sandwiches and marmalade does breakfast, but fig is the one that comes out with the cheese, the oatcakes and the bottle someone opened just to try.

People in Canada search for Folláin by name because a jam is never only a jam. It is a particular kitchen table, a particular Sunday, a particular spoon left in the jar. The brand you remember is the one that tastes like the memory, and that is reason enough to go looking.

It comes in a glass jar that holds enough for a few good cheese boards, or one very determined week of toast. Keep it in the cupboard until it is opened and follow the label after that. It goes on scones, into a toastie with a soft cheese, alongside cold meats, or warmed and brushed over a ham.

Folláin makes jams, chutneys and preserves, so if fig wins you over, the rest of the shelf is worth a look. It rarely leaves the shop alone: a block of cheddar and a packet of oatcakes tend to follow it out.