About Diddly Squat Farm Red Onion Marmalade
About Diddly Squat Farm Red Onion Marmalade
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Diddly Squat Farm Red Onion Marmalade
A jar named after nothing
Somebody brings out the cheeseboard, and somebody else asks if there is anything to go with it. There is now. This jar comes from a farm Jeremy Clarkson named after the least amount possible, which is a bold thing to put on a label. If you have watched Clarkson's Farm, you already know the place. The shop says its jams, chutneys and condiments are homemade using produce from Diddly Squat Farm, made on the farm itself or by neighbouring businesses in the Cotswolds.
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A thousand acres of not much
Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until he retired in 2019, and then Clarkson began farming it himself. Brave. He renamed it Diddly Squat, slang for nothing at all, to indicate its lack of productivity. The Amazon Prime Video series Clarkson's Farm then made it internationally known, which is a lot of attention for a place named after nothing.
Forty tonnes of potatoes later
The farm shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan. It was his idea, after he accidentally produced 40 tonnes of potatoes. Accidentally. It has since drawn very long visitor queues, and sat through a two-month closure after a council dispute over the roofing material used on the building. In 2024 its products went nationwide via Amazon Fresh, the first time they were sold on the UK high street. Barley grown on the farm became Hawkstone Lager, created after a cut in government farm subsidies in 2021.
Where the jar ends up
Every British fridge door has one jar that outlives the rest, pushed behind the milk and rediscovered every time the cheese comes out. This one has a better story than most. It comes out with the crackers, gets passed down the table, and goes back in the fridge a little lighter than anyone will admit. And you get it without joining the queue outside a shop near Chipping Norton, which, going by the farm's reputation, is no small thing.