Tango Shocker Bar Cherry - 11g

Blame the temperance movement

Tango started with two grocers. William Thomas and William Evans founded Corona in response to the growing temperance movement, which is a polite way of saying people needed something to drink that was not beer. Their first factory was in Porth, in the Rhondda, South Wales, and the firm grew to 87 depots and factories across Britain. In April 1958 Corona launched Tango, an orangeade set apart from regular Corona by real fruit and real sugar.

Outlived the parents

The new arrival did not stay put for long. The Beecham Group bought Corona, and Tango with it, in September 1958. In 1986 Beecham sold Tango, Corona and other soft drink brands to Britvic. Corona itself stopped trading as a brand in the late 1990s, but the orange upstart carried on regardless. Tango is owned and manufactured today by Britvic, a Carlsberg Britvic subsidiary. Not bad for an orangeade from Porth.

The slap heard round the playground

Then there was the advert. Created by agency HHCL, filmed in 1991 and aired in 1992, it showed an orange-painted figure slapping a man after he drank Tango, and handed the country a catchphrase: you know when you've been Tango'd. It was the first in a long-running campaign. It was also withdrawn, after reports that children were copying the slap and injuring each other in school playgrounds. Every class had one who took it too far. You might have been that one.