Tango Shocker Bar Blue Raspberry - 11g

Two grocers in Porth

The story starts in South Wales, not in a marketing office. Two grocers, William Thomas and William Evans, founded Corona in response to the growing temperance movement. Somebody had to give the teetotallers something worth drinking. The first factory was in Porth, in the Rhondda, and Corona grew to 87 depots and factories across Britain. In April 1958 the Porth company launched Tango, an orangeade set apart from regular Corona by the addition of real fruit and real sugar.

Owners came, Corona went

Tango did not stay with its makers for long. The Beecham Group bought Corona, and Tango with it, in September 1958. In 1986 Beecham sold Tango, Corona and other soft drink brands to Britvic. Corona itself stopped trading as a brand in the late 1990s, so Tango outlasted the name it was born under. Today it is owned and made by Britvic, part of Carlsberg Britvic, and the range runs from real-fruit flavours such as orange, apple, cherry and mango to non-drink products, bonbon sweets among them.

You know when you have been

Then there was the advert. Created by the agency HHCL, filmed in 1991 and aired in 1992, it showed an orange-painted figure slapping a man after he drank Tango, and it handed the country a catchphrase: 'You know when you've been Tango'd'. It was the first in a long-running campaign. It was also withdrawn, after reports that children were copying the slap and injuring each other in school playgrounds. If you were in a playground at the time, you need no further explanation. Possibly an ice pack.