About Moo Free Choccy Coins
About Moo Free Choccy Coins
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Moo Free Choccy Coins
Small change, big deal
Chocolate coins are the currency of Christmas morning. They turn up in the toe of the stocking, hang off the tree, and get gambled away over cards on Boxing Day by an uncle who swears he is not competitive. These ones are made by Moo Free Ltd at its own factories in Holsworthy, Devon, a family firm that knows a thing or two about seasonal chocolate. Unwrapping a chocolate coin without tearing the foil is still a skill. Most of us never mastered it.
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They bet the house on it
Mike and Andrea Jessop, husband and wife, started out in 2008 making a small number of Easter eggs. They went down so well that requests came flooding in for an Advent calendar and other products. So the Jessops re-mortgaged their house to pay for machinery and ingredients, spent two years perfecting the recipe, and launched Moo Free in May 2010. The idea was letting children who usually miss out join in the traditional seasonal chocolate occasions, Easter eggs and Advent calendars included. Re-mortgaging the house over chocolate. Brave. Correct, as it turned out.
Still in Devon, still the Jessops
In 2014 Moo Free opened a second manufacturing facility in Holsworthy, right next to the first, to keep up with rising global demand. In 2016 it won a Queen's Award for Enterprise after tripling its production capacity to supply the US and Chinese markets, exporting to more than 30 countries. It has been stocked in over 400 Marks and Spencer stores across the UK. It is still family-run, still led by Mike and Andrea, and now employs over 60 people in Devon. Not bad for a few Easter eggs.
Spend them wisely
Christmas in Canada has plenty going for it, snow included. But a British Christmas has its own small rules, and one of them is that there are chocolate coins somewhere in the house. A few in the stocking. A few on the tree. A few hidden by whoever got to the bag first. If you are building a UK Christmas a long way from home, or sending a Christmas gift to someone who misses it, this is the small change that counts. Nobody has ever saved one for later.