Rowntree's Fruit Gums - 120g

Fruit gums sit at the firm end of the British sweet shop, the chew that asks for real commitment. Rowntree's made them a household name, the sweet passed back from the front seat on long car journeys and slipped into school bags when nobody was looking.

People go looking for them because the texture is the memory. That slow, stubborn chew is hard to explain to anyone who did not grow up with it, and instantly familiar the moment you open a packet and take the first one.

This is the 120g size: enough to share if you are feeling generous, and enough to hide if you are not. Kept in a cool, dry cupboard, they will sit there quite happily until someone finds them. They also travel well in a pocket, a desk drawer or the door of the car.

Rowntree's also make Fruit Pastilles, the softer cousin, along with Randoms and Jelly Tots. Plenty of people order a few British sweets at once, so the cupboard has a proper line-up for film night and nobody has to fight over one packet.