Morrisons Blackcurrant Jam - 420g

On the British breakfast table, blackcurrant sits right alongside strawberry and raspberry as one of the big three jams. It is the one people seem to miss most once they move abroad, mostly because it rarely turns up on shelves outside the UK.

Most people looking for it in Canada are after one particular thing: the jar from the weekly shop at Morrisons, the one that tastes like Saturday morning toast at a kitchen table back home. A Morrisons own-brand jar is about as everyday British as it gets, and that is exactly the appeal.

The 420g jar is a sensible weekday size that disappears faster than you would think: a good few weeks of toast, or one ambitious sponge and some left over for the crumpets. Unopened, it sits happily in the cupboard; once the lid is off, follow what the jar says. Spread it thick. Nobody is checking.

People tend to buy it alongside the rest of a proper British breakfast: crumpets, a box of strong tea bags, maybe a jar of marmalade for whoever in the house insists on it. Put them together and you have a morning that feels a lot closer to home.