McCoys Flame Grilled Steak - 65g

In the British crisp aisle, McCoys is the ridged one. It sits next to the thinner crisps like the friend who turns up to five-a-side in proper boots, and flame grilled steak has long been one of its best-known flavours.

Crisp flavours are strangely personal. You can describe this one to a friend in Canada all evening, the smoke, the savoury hit, the crunch, and it still means nothing until they have the bag in their hand. That is usually when people come looking for it.

The bag is a proper single portion, with a bit more in it than a lunchbox packet. Sealed, it keeps happily in the cupboard. Opened, it lasts roughly as long as it takes to find a cheese sandwich, and the brave put the crisps inside the sandwich.

People rarely stop at one bag. A McCoys order tends to turn into a small British crisp collection, a few different flavours, a couple of old favourites, and a cupboard that finally feels right again.