Cadbury Dairy Milk Thoughtful Gestures Egg - 286g

A Cadbury egg is about as close as a British Easter gets to a fixed rule. Dairy Milk is the bar most people who grew up in Britain still measure every other chocolate against, quietly or out loud.

People in Canada search for this one by name because it is the version in the memory: the egg from the big family Easter, the one handed over at Nan's, the one you were told to make last until teatime and never did.

It is a 286g egg, which is a handsome size for one very determined person or a polite share between a few. Keep it somewhere cool and dry, out of the sun, and ideally out of sight of whoever in the house thinks a broken egg is fair game.

Cadbury makes plenty to keep it company, from plain Dairy Milk bars to the smaller Easter favourites people pile into a basket. Most people buying an egg for someone else end up buying a second for themselves, and then pretending it was always the plan.