Ribena Blackcurrant - 250ml

In Britain, Ribena is less a drink than a colour. Blackcurrant is the flavour of a British childhood, and Ribena has owned it outright for generations. Say the name to anyone who grew up there and watch their face do something.

Blackcurrant simply does not turn up much on this side of the Atlantic, so when the craving lands, people go looking for the one name they already know. Usually late at night, usually after someone back home posts a photo of a school trip.

The 250ml size is small enough to disappear into a bag or a lunchbox and big enough to settle the matter. It sits happily in the cupboard until you want it, though most people insist it is better cold and give it a spell in the fridge first.

It rarely travels alone. People tend to add a packet of proper British biscuits, some crisps for the kids, or a chocolate bar that tastes the way it used to. Call it a care package you send to yourself.