Morrisons Creamed Rice Pudding - 400g

Rice pudding sits right at the heart of British afters. School dinners, a nan's kitchen, the bowl that turned up after a roast when nobody had the energy for anything fancier. The own-label one from the big supermarket is what most families actually had in the cupboard.

People in Canada go looking for this one by name because they want that exact pudding, not just any. A supermarket's own brand is the hardest thing to find once you have moved, and it is often the taste that takes you straight back to a wet Tuesday at home.

A 400g pack does two modest bowls or one honest one. Warm it through in a pan or the microwave, or eat it cold. It is a cupboard pudding, which means it is there on the night you fancy something comforting and cannot be bothered to make anything.

Most people put something on top: a spoon of jam, a drizzle of golden syrup, a grating of nutmeg if you are feeling proper. It tends to go in the basket alongside other British cupboard favourites, the ones you only notice you missed when you see them on the shelf.