Heinz Salad Cream Squeeze Bottle - 425g

Salad cream has sat in British fridges for generations, right next to the brown sauce and somewhere behind the leftover trifle. It is the thing that turned a limp lettuce leaf and half a tomato into Sunday tea.

People in Canada go looking for it because nothing else tastes like the sandwiches they grew up on. One squeeze on a cheese and pickle roll and you are back at your nan's table, being told to sit up straight.

The squeeze bottle is the easy way to have it: upside down in the fridge door, ready to go, with a proper 425g in there for a fair run of sandwiches. Pour it over a salad, dollop it on a jacket potato, stir it through mashed egg, or put it next to your chips and do not apologise.

Heinz makes a whole cupboard of British staples, and salad cream tends to go in the basket with the other things people miss: a tin of beans, a bottle of brown sauce, something for a fry-up at the weekend.