Galaxy Smooth Milk - 100g

Galaxy is a fixture of every British newsagent's shelf, the bar for people who want their chocolate soft and silky rather than chewy or crunchy. It made its name on smoothness, and the adverts have never let anyone forget it.

Taste memory is stubborn. Grow up with a particular milk chocolate and that is the one your brain expects at the end of a long day. So people in Canada search for Galaxy by name, because it is the one they mean when they say "a bit of chocolate".

This is the 100g block, broken into squares for sharing, or for pretending to. Keep it in a cool, dry cupboard out of the sun. The fridge works too, if you like it with a firm snap, though most people agree it is at its best soft enough to melt straight away.

Galaxy also makes Ripple, Minstrels and Counters, so a craving rarely stops at one wrapper. Plenty of people add a box of proper British tea, which a row of Galaxy was more or less made to sit beside.