Toblerone Tiny Mix Pouch - 250g

In Britain, Toblerone is part of the furniture. It sits by the till at the newsagent and the petrol station, and it is stacked by the door of every airport shop going. You can spot that triangle from across a room.

People in Canada go looking for it because it is the pouch they grabbed at the corner shop, the one that turned up in the office on someone's birthday, the bowl that sat on the coffee table during the match. It is a small thing to miss, which is exactly why it gets missed.

The 250g pouch is full of bite-sized bars, handy for sharing out rather than snapping off. Keep it somewhere cool and dry, away from a sunny windowsill, and it will sit quietly in the cupboard. In theory. They go into lunchboxes, desk drawers and party bowls, and occasionally straight into a pocket.

If the tiny ones go down well, the full-size bar is the obvious next step. It also sits nicely alongside other British chocolate and a pot of proper tea, which is how most of these pouches end up being finished.