Cadbury Dairy Milk Chocolate Bar - 360g

Dairy Milk is the bar the rest of British chocolate gets measured against. The purple wrapper, the chunky squares, the snap. Corner shops, petrol stations, the bottom of a school bag: it was always there.

In Canada, people come looking for it because the taste was fixed in their memory somewhere around the age of seven. You can describe it to someone who did not grow up with it, but it never quite lands until they try a square.

This is the big bar, which is less a snack and more a household arrangement. It breaks into proper squares, so it rations well, in theory. Keep it wrapped up somewhere cool and dry in the cupboard and it stays in good shape. In practice it lasts one film night and a bit of the next morning.

Cadbury makes plenty besides, from Twirl to Crunchie, and Dairy Milk regulars usually have strong opinions about all of them. The classic pairing is still a mug of tea and a plate of biscuits, with the bar open on the table and nobody pretending they will stop at two squares.